26. marzo 2019 - 17:30 fino 19:00
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Craft Marketing: Direct Mail for Digital Marketers | Vintage Brewing | martedì, 26. marzo 2019

AMA Madison’s Craft Marketing Series continues on Tuesday, March 26th, when Chris Hofmann, Vice President of Digital Services at SeQuel Response, Inc. presents “Direct Mail for Digital Marketers”.
 The event will be held Vintage Brewing. The event is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket.
Register soon--only 35 spots are available!
About the Presentation
Ask marketers under forty if direct mail is a channel they include or even would even consider including in their marketing mix and the response typically ranges from derision to disgust. Is direct mail dead? Not according to recent trends, or digital marketing guru Neil Patel, who recently said on his blog, “Despite the belief that direct mail is dead, it couldn’t be more alive.”
 Come to this presentation to learn about the factors driving the renaissance in direct mail, including Facebook’s removal of 3rd party targeting data from the platform, the inherent unreliability of programmatic targeting segments, and the growth of digital ad fraud. The presentation will also show you how to measure direct mail online using Google Analytics and offline via matchback analysis. And if you are one of the cutting-edge marketers already riding the direct mail wave, learn how you can enhance your campaigns by integrating one-to-one, concurrent digital targeting that can lift performance by double digits.
About the Speaker

Chris Hofmann is VP of Digital Services at SeQuel Response, a fast-growing direct response agency based in Minneapolis. SeQuel Response has been named to the Inc. 5000 list of fastest growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest growing private companies in the state for three years in a row. Chris is a University of Wisconsin graduate with more than 20 years experience in marketing both on the client and agency sides of the business.
About the Venue

Vintage Brewing  is a family owned and operated brewpub in beautiful Madison, Wisconsin.  Vintage Brewing features "elevated Americana" cuisine and an eclectic array of highly-acclaimed house-made brews.  Locaed at 674 South Whitney Way in Madison. 
AMA Madison's 'Craft Marketing' Series
Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You'll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
Thanks to our Sponsor